Resume — Allison McIlvain

E: allisonmcilvain@gmail.com P: (312) 213-4036

The Conservation Foundation

Digital Marketing Specialist | June 2021 - Present

Develop digital and print campaigns that grow membership, boost donations, retain loyal donors and have raised over $1 million across multiple campaigns
Supervise lower-level staff, interns and volunteers, and participate in organizational advancement, strategic planning and DEI initiatives
Initiate data management processes, including setting up Google Analytics, regularly recording data, setting goals, and presenting findings to stakeholders
Organize daily website, email, SMS and social media material for all programs
Oversee nurture and drip email campaigns that reach 20,000+ leads in Constant Contact, including content, design, A/B testing and data analysis
Work with external partners on referenda, PR and advertising campaigns, as well as communications audits and governmental partnerships
Collaborate on organizational advancement strategies and events, including planned giving initiatives, capital campaigns and gala arrangement

Q1 Productions

Content Marketing Specialist | October 2020 - June 2021

Managed all SEO team interns, and trained new hires and team members on marketing process, strategy and platforms including Salesforce and WordPress
Created multi-channel marketing campaigns featuring social, email, advertising and long-form content for 25+ life science programs annually
Wrote and designed automated short-form email content, newsletters and seasonal promotions based on analytics and trends that reach 110,000+ leads
Spearheaded and led an SEO project, including competitor analysis, keyword research, website upgrades, on-site content and navigation improvements

Content Marketing Associate | June 2018 - October 2020

Interviewed 5+ industry experts monthly, including PepsiCo, AbbVie and The Hershey Company executives, to write, edit and publish articles
Initiated 10+ media partnership ventures by connecting with existing and new industry influencers to enhance program exposure to target audiences
Worked on a 4-person team to conceptualize, design and build a full website, focusing on branding, navigation, UX, SEO and accessibility
Assisted with management of Salesforce CRM and mailing lists, updating the database and optimizing labels for campaigns

Straight North

Content Marketing Specialist | August 2016 - June 2018

Created and implemented link building campaigns to generate high authority backlinks to increase SERP rankings and generated leads
Edited on-site webpage content, including body copy, title tags and meta descriptions, to raise rankings for keywords
Researched and developed content assets optimized for link building campaigns for clients
Continuously tracked target keywords by monitoring and reporting on search engine rankings using online marketing software, including Majestic and Moz Keyword Explore
Designed off-site SEO strategies by conducting site audits, competitor and backlink analyses

Master of Arts, Public Policy

University of Chicago | June 2023

Bachelor of Science, Advertising

Minor, Earth, Society and Environmental Sustainability

University of Illinois at Urbana-Champaign | May 2016