Social Media
Conservation@Home Reels | Summer 2023
Goal: As Digital Marketing Specialist for The Conservation Foundation, I promoted our Conservation@Home program by strategically sharing Reels on Instagram to increase engagement and followers.
Execution: Throughout the summer, I regularly shared Instagram Reels about native plants with strategically placed calls-to-action for our Conservation@Home program.
Result: The reels increased accounts reached by over 695%, accounts engaged by over 380%, increased Instagram followers by over 18% and increased traffic on the Conservation@Home webpage.
The Conservation Foundation Webinars | 2021
Goal: As Digital Marketing Specialist for The Conservation Foundation, I promoted webinars that were designed to provide actionable conservation tactics for the audience and increase awareness of our mission.
Execution: Prior to the events, I promoted the webinars through emails, social media events, social media posts and webpage events. After uploading the recordings of the webinars to YouTube, I shared the videos on social channels to increase views, and used metrics to help determine the most successful topics and engaging ideas for future webinar topics.
Result: The webinars brought in over 5,000 attendees, over 2,500 new database contacts, over 30 new members, and over $3,750 in donations.
Healthcare Financial Forum Video | March 2019
Goal: As a Content Marketing Specialist for Q1 Productions, I promoted healthcare-focused financial forums to provide clarity on the event and increase registrations.
Execution: Because forums worked differently than conferences, my aim was to demonstrate what a forum looked like compared to a conference, and stress the unique networking opportunities. I attended a forum, filmed the event and produced a video for a visual representation of the forum.
Result: The video was shared with specifically targeted audiences, garnered over 70 views and an increase in registrations, and was able to be used in sales pitches to demonstrate the forum setting.